BEEQUIP

A fintech scale up for equipment lease.

BEEQUIP

BEEQUIP is a fintech scale up for equipment lease (NIBC Bank is partner), with a focus small and medium-sized enterprises and used equipment, which is as usable as new equipment but with a better price.

Platforms

1 web app portal for intermediaries, 1 website, a whitelabel product, 1 internal web app portal

Type of project

Fintech with SaaS for B2B and B2C.

Project date

2018-2019

My role

UX/UI Designer for portal and website, Product Owner of lease portal for intermediaries and Brand Designer for a new styleguide.

Challenge

The main challenge was to launch a lease portal as a new sales funnel. Other challenges were creating a brand with external parties, managing the portal as a Product Owner and upgrade the website based on A/B tests. Another challenge was that there was no research done and not much usable information about the users. After finding out what they need, via interviews and calls and joining different departments multiple days to see what users do and what issues they face, I had enough findings to create prototypes to test with the users.

Problem

Users found it hard to get a grip on the process and information about the lease calculations and if a lease had the potential to be approved or not. Everything went by phone calls or emails with confidential documents being shared as well. The sales team was constantly running around, taking phone calls and pushing through mails and being in talks with internal departments for status updates that users asked for.

Results

The portal solved this by giving the users the opportunity to calculate their own leases, which resulted in intermediaries giving calculations to end users (lessees) and fitting these to the lessees' wishes. The results were positive: the lease portal did well over €2 million revenue in the first month as a MVP after the release! This was achieved with over a dozen intermediaries who had access, so it went even higher after that once more users had access to the portal. The brand was also solid after building the styleguide and internal employees could easily work with the given formats.